Exhibition Stand Gamification – How To Attract Visitors To Your Exhibition Stand

The primary goal of any creative exhibition stand is to showcase your product(s) to new clients, but how do you attract them to your stand in the first place? Thankfully the days of hiring a leggy blond to lure in prospective clients has gone; welcome to the age of engaging your prospective clients with something to do, welcome to Exhibition Stand Gamification! Image Courtesy of Parker Design Consultants What is gamification in marketing? The concept of marketing gamification and exhibition stand  gamification has been around for a few years now.  According to Wikipedia, "Gamification