Exhibition Stand Gamification – How To Attract Visitors To Your Exhibition Stand

The primary goal of any creative exhibition stand is to showcase your product(s) to new clients, but how do you attract them to your stand in the first place? Thankfully the days of hiring a leggy blond to lure in prospective clients has gone; welcome to the age of engaging your prospective clients with something to do, welcome to gamification! Image Courtesy of Parker Design Consultants The concept of gamification has been around for a few years now.  According to Wikipedia, "Gamification is the application of game-design elements and game principles in non-game contexts" but